How to Make Your Website Work For You?
A website without the proper functionality & integrated tools is effectively an expensive online business card. It’s still useful but has so much untapped potential and missed earnings. On average, the cost of running a website on website builders such as WordPress or Squarespace is between $200-$400 per year. For most small businesses, the benefits of having an online presence barely cover the cost of having one. These topics covered today will help you create a website that will work for you.
How to optimize your website to increase ROI:
Useful & insightful content
increases & retains user engagement
improves search engine rankings & boosts SEO. Search Engine Optimization increases the probability of users being exposed to your website. This is a crucial step in the lead funneling process and is the first step in converting users into leads.
Lead funneling
Lead funneling is the process of turning users → leads → paying customers. A Strong Call to Action is a great way to turn curious users into leads and eventually paying customers.
A Call To Action is the process of encouraging users to action on your site. ‘Request a Quote’, ‘Sign Up’, or ‘Book Now’ are all examples of familiar CTA buttons that encourage a user to contact you for your services.
Automation/CRM
Customer Relationship Management (CRM) - Whether you use complex CRM software or store lead data in google spreadsheets, the acquisition, organization, and analysis of lead data is important to increase lead conversions.
Data Analytics
Properly analyzing website data is often overlooked.
Figuring out what works vs what doesn’t work, how your active users are trending over time, and where users spend the most time are examples of data analysis that can be used to curate content based on what already works. Using existing trends to optimize future content & increase SEO to convert leads into paying customers.
Work with experts at Augmented Growth
Combining all the topics covered above will allow your website to work for you, improve your brand’s digital presence, and ultimately increase your ROI.
